Clients & Case Studies

The following examples are selected from a wide range of initiatives that have produced high value results for client users through the application of Mental Modeling Insight™. In each case, publications describing the projects and results are available upon request.

Enersource Deploys State-of-the-Science Decision Technology to Fulfill Regulatory Requirements Re: Customer Engagement


The Context In early 2013, Ontario’s energy regulator, the Ontario Energy Board, implemented new requirements for rate application submissions calling for electricity distribution companies to solicit their customers’ input and demonstrate that their Distribution System Plan (DSP) is responsive to customers’ input. (Citation) The DSP… Read more »

Developing Consumer-focused Risk Communications Strategies Related to Food Terrorism

US Food and Drug Administration

An essential component of food defense, consumer-focused risk communication strategies related to food terrorism (FT) threats should reflect an in-depth understanding of consumers’ perceptions, priorities, and information needs related to those threats. To support development of those strategies, we used a mental models approach to… Read more »

Applying Advances in Pathogen Risk Assessment to Land Application of Biosolids and Communicating the Results

Water Environment Research Foundation (WERF)

The use of biosolids (treated municipal sewage sludge) in land applications offers potentially significant benefits to relieve pressure on wastewater management and to supplement depleting soil quality. However, this is also leading to increased pressure by experts, policy makers and the public in assessing and… Read more »

Defining Stakeholder Consultation as a Business Strategy

EPCOR Utilities Inc.

EPCOR Utilities Inc. was one of Canada’s top providers of energy and energy-related services and products, providing power and water solutions to customers in Alberta, Ontario, British Columbia, the U.S. Pacific Northwest and upstate New York.* Decision Partners was asked to help formulate an approach… Read more »

Determining a Province’s Electricity Supply Future

The Ontario Power Authority

The Ontario Power Authority is responsible for ensuring an adequate, long-term supply of electricity for the Province of Ontario – a critical factor in the province’s continued growth and prosperity. OPA’s responsibility integrates four key activities: generation development, power system planning, electricity sector development, and… Read more »

Influences on Decisions to Have Plastic Surgery

American Society of Plastic Surgeons (ASPS)

While cosmetic surgery has been increasing in popularity, there was growing concern among plastic surgeons of the nation’s leading professional society that communications processes beyond their control might not be adequately portraying the realities – including the risks – of having plastic surgery. The American… Read more »

Building a Management System for Strategic Risk Communications at Health Canada

Health Canada

Governments at all levels must address an exceptionally wide range of risk and communications opportunities. In Canada, integrated risk management – which explicitly includes risk communications at every step in the process – is mandated for Federal Government departments. However, management systems and the requisite… Read more »

Addressing Consumer Perceptions of Farmed Salmon

Fisheries and Oceans Canada (DFO), Health Canada (HC) and Canadian Food Inspection Agency (CFIA)

The aquaculture industry in Canada is a major supplier of important foods for Canadians and the world. The industry employs large numbers of Canadians and makes a significant contribution to regional and national economies. However, the industry, its technology and practices have been under intense… Read more »

Understanding Physicians’ Decision Making Regarding Participating in a Family Health Network

Ontario Ministry of Health

A key goal in Primary Health Care Reform for the Ontario Ministry of Health (MOH) was to smoothly transition physicians from an individual fee-for-service practice model toward a group practice, salary-based model. Benefits of the new model would include better service for patients, an improved… Read more »