Evaluation informs three areas of strategic program and communications development. Formative evaluation guides development by identifying the optimal content, format, delivery channels and other critical aspects of the message. Process evaluation assesses program and communication delivery, measuring outreach, consistency, and implementation. Outcome evaluation determines whether a program and communications have met their goals.
Evaluation is a critical component of all of the Mental Modeling Technology™ Platform applications. It is also an important practice area.
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